Category Archives for "Product Leverage"

SuperEasy Success: International Coach Lisa Page Grows Business & Profits with Audio & Video

Lisa Page is a successful international coach, speaker and workshop facilitator who coaches women around the world on ‘Life, Love and Intimacy’ through her ‘Soul Satisfaction for Women’ programmes.

Three of years ago Lisa and I met at a coaching event I was producing in London, UK and we had our first conversation about recording audio. She wanted to learn how to record her voice for simple meditation audios for a small number of clients.

Armed with just a standard laptop, a pocket voice recorder and a headset, she started creating her first recordings and learned simple audio editing principles to create her first ‘ready to sell’ audio products.

Over the next few months she explored the possibilities and profitability of telephone coaching through Skype, recording coaching calls for her clients reference and to listen back and refine her coaching skills…

But she knew that was so much more was possible with audio, video and the internet. She wanted to reach more women, grow her business and make more money

LISA’S BUSINESS BREAKTHROUGH!

In mid 2009 Lisa got the confidence to start group telephone coaching, running international teleseminars for women using a professional all in one teleseminar system (the same one I use for my teleseminars – highly recommended).

These teleseminars, marketed by word of mouth, recommendation and through a basic blog, brought her wave after wave of new clients who loved her coaching sessions and wanted more!

This prompted Lisa to get more guidance on audio, video and internet business, and through another set of coaching sessions, she developed some audio products, a video for her Facebook page and a 3 part video series as a free gift for those who signed up for her email list and teleseminar series.

Lisa has been recording, editing and uploading all her own audio & video content (see below), but she is getting so busy with clients that she will be handing some of those tasks over to ‘AV-DFY‘ – our new ‘Audio & Video – Done For You‘ service.

Here is a list of some of Lisa’s achievements with audio & video:

  • a massive increase in clients worldwide through teleseminars
  • video marketing for her teleseminars and coaching programmes
  • affiliate training videos to demonstrate how to make money by selling her products & services for commision
  • 3 part video series (shot with a Kodak Zi8 video camera) as FREE gift for those who opt in to her mailing list
  • 7 weekSoul Satisfaction for Women’ audio programme (audio recorded via the teleseminar system)
  • a relaxation audio product (recorded and edited at home with Audacity)
  • Breathe Baby Breathe‘ – a downloadable audio product (recorded from a one-off paid call with a small group)
  •  ‘7 Feminine Gifts: audio (recorded and edited at home with Audacity) together with ebook & workbook
  • spontaneous voice recorded blog posts (Lisa takes her voice recorder everywhere!): free RSS audio content (podcasts)
  • welcome video for FaceBook (shot with a Kodak Zi8 video camera)
  • YouTube video channel
  • video footage from her ‘Soul Satisfaction for Women’ workshops (shot with a Flip video camera)
  • video testimonials from her ‘Soul Satisfaction for Women’ workshops (shot with a Flip video camera)
  • recorded 1-2-1 & group coaching sessions: with client permission, audio clips of Lisa’s voice used for edited audio tips
  • library of free resources of audio, video & articles to suit all learning styles and for the convenience of her clients

Lisa has been working with ‘SuperEasyAV’ for the past three years, using a combination of 1-2-1 coaching sessions and ‘SuperEasyAV’ training to use <strong>audio &amp; video</strong> more and more successfully and profitably, month by month, in her growing coaching business.

The coaching sessions with me were to get clear on what she wanted to create in her business and how we can make it happen, and as with most people, the focus was more on psychology than technology – the psychology of belief in discovering just how easy it is to use audio &amp; video herself to grow her coaching business.

A New Venture Into Video Marketing

Our ‘Video Marketing – Done For You‘ service has just completed this video for Lisa’s upcoming  ‘Life, Love and Intimacy’ teleseminar series.

www.LifeLoveandIntimacy.com

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Product Creation: the First Simple (and Too Often Overlooked) Step

It can be really exciting to have a great idea about a new business, product or service you can provide to your clients or market, whatever niche you are in, especially if it’s something you think no one has done before and you have a feeling that it could be really successful.

You may have great enthusiasm for your new project and find yourself pouring all your time, energy, money and resources into something that seems like a surefire winner.

Hundreds of hours… thousands of dollars (millions – it has happened)… into something that you ‘just know’ is going to sell…

And you may be right!

You may well have hit upon a formula for a product or service in exactly the way to market wants and needs right now and it could lead to great rewards and opportunities, financial and otherwise.

However…you may be wrong!

There is one thing that most people, even experienced business folk, often overlook in their naiveté and enthusiasm about bringing a new product or service to market… and that is the simple principle of having a good solid plan based on market research.

Missing out this vital step could be a very costly mistake!

And one that can be easily avoided…

How can you confidently know what products and services to create?

How can you be sure that your time, money and energy will be invested wisely in something that your clients, commnity or the market in general will want to buy?

There is a super easy solution…

Possibly the Simplest Business Plan Ever

A wise & very wealthy man (Keith Cunningham – the ‘ Rich Dad’ in Robert Kiyosaki’s famous best seller) once told me his very simple 3 step business plan:

  1. Find out what they want
  2. Go and get it
  3. Give it to them

Incredibly simple. Incredibly effective.

I have not yet found a simpler business plan that is more guaranteed to bring you success at any level, in any market and in any economy.

So if you are someone who wants to expand your income opportunities but just doesn’t know where to start or what product or service to provide … there is an incredibly simple first step.

Ask!

Simply ask your current clients, your future prospects or those in your community what they most need right now to answer their most burning questions and solve their biggest problems.

How do you do this?

The simplest solution is a survey, which can be done online, via e-mail, embedded in a website or pre-technology style – with a pen and paper!

The bottom line is that before you invest any time, energy, money or resources of any kind in any business venture at any level, do your research so that you can confidently go forwards knowing exactly what the market wants and then create your products and service to meet those exact needs.

Once you have identified a problem, you can then move towards providing a solution, which may be something as simple as a guidebook, video tutorial or audio training programme… which leads to the next step in the process.

How do you create your first simple product?

What is the next step after market research?

What simple audio or video equipment do you need, and how do you use it?

Well, the answers to those questions are here at SuperEasyAV…and on a series of Free videos I have created to help get you started.

This is also where I apply the principle I have just relayed to you – a simple survey.

Help me to help you grow your business with your very own audio and video products by telling me exactly what you want and need right now to get you to where you want to be.

In return for your time in completing this short survey I’ll send you 6 FREE Training Videos to get you started with audio & video today (plus a surprise Super Bonus for those who are quick!).

Click on this link to complete your survey.

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Super Easy Strategy: Turn Text into Audio And Make More Money

There is a really ‘super easy’ way to turn any text based content into a format that

  • sells for more than written products
  • can be easily sold & distributed online
  • is the most portable format for most people
  • is the most easily accessible in all situations
  • adds value to any other products you already sell
  • will increase your overall profit considerably

What we are talking about here is a way to ‘leverage’ content that you already have in written format, and can easily turn into an audio product just by reading it out loud

This will bring all the benefits listed above to both you and your customers.

Any kind of written or text based products can be reformatted in this way.

  • ebooks
  • blog posts
  • articles
  • special reports
  • magazine columns
  • published books
  • any other written material…

You’ll need a headset or microphone of some kind, like the one you might have for Skype calls…and some simple audio recording software (available FREE for PC or Mac).

Take a look below at what happened when Master Coach Carly Anderson recorded her ebook, created an audio product and sold a package with the same material in both audio and text formats.

 

“Hi, I’m Carly Anderson, Master Certified Coach and author of a reference guide on how to lead effective and engaging teleclasses and teleseminars. Originally I created this reference guide as a written document only, and was doing okay with sales.

After doing some research, I realized the impact of using audio as part of the product, as hearing the voice of the author gives people a sense of who you are and where you’re coming from, and the material comes to life. I also love that with audio you can relate stories that help people to experience the material at a deeper level.

By changing my ‘Teleseminar Leading Secrets’ reference guide into an audio plus written product, sales increased by over 450% within the first 3 months.”

Carly Anderson
Master Certified Coach

 

So What’s Next For You?

Well, if you see the value in recording your text products in audio format (or maybe the real cost in NOT doing this!), then one way forward is with my ‘Vintage’ series of ebooks on audio recording, editing and product creation.

Click on the image below to find out more.

How To Make Internet Video Products And 12+ Bonus Products From Just One Audio mp3

In this short video… wit ma Kool Kat Bikin’ Blues Brother… I show you just some of the ‘bonus’ products anyone could easily make from just one mp3 recording…
Take a look and see what’s possible – quickly and easily.

Leveraging your current products to

  • instantly increase your product range
  • add value and variety to your product funnel
  • give more choice to your customers and more opportunity to buy
  • create multiple streams of income that run on autopilot

The video itself is an example of how to easily turn audio into video….with just a few pictures, slides and simple video software.