New Google research shows just how important it is to get your content out there to gain the trust of your prospective buyers before they make a choice to buy.
Watch this short video and then click the link below the video to access the free ‘ZMOT’ ebook ‘Zero Moment Of Truth’ (made available in half-a-dozen different formats) – no email required.
Video: ‘Zero Moment Of Truth’
Zero Moment of Truth – Free ebook
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If you want to create simple videos every week (or every day) for your clients and community(e.g. for your YouTube channel and for Facebook), then here is a simple assignment to get you creating good content quickly, easily and in a way that you can improve what you do every single time.
You have 15 mins max to write it out, refine it, practice it twice and deliver it to camera.
Every video must be framed in your mind with ‘the benefit to you (the viewer) is…’x‘ i.e. ‘In this video you will learn, discover, find out…‘
Do one a day for the next week.
Forget about getting it perfect – just do it!
Some will come out great…some may not be so great…but the practice and commitment will get you better results every time.
In fact, if you really want to make this fast, easy and super efficient, do your enitre weeks’ videos in one day.
Once you’re all set up and with a litle practice, it can be easy to do 5 x one minute videos in 60-90 mins from concept to completion.
I guess after reading ‘Choosing The Right Microphone – Part One‘ you are still wondering….’what microphone do I need?‘ – A headset, like one you’d use for Skype calls? – A lapel or tie-clip mic? – A large diaphragm ‘studio’ condensermic? You’ll need different mics for different jobs, and below you’ll find an overview of what you need to know to make a more informed decision.
I use a Sennheiser PC155 headset with mini-jack connectors (around $99) on a standard laptop pc with no special soundcard for all ausio and ‘off-camera’ video recording. Sennheiser have been making quality microphones for over 70 years and are used by top level studio and stage professionals worldwide. This is why they know how to make a good product and why their headsets sound great. Everyone says that my audio sounds great and that is all the feedback I need. There are various things I can do to process the sound and make it richer and warmer (noise reduction, compression, equalisation – in that order) but I don’t need to – it sounds great just as it is. Just record, edit and release the product.
Now it is true that ‘ordinary’ computers and laptops have low quality sound components (Macs have reasonably good audio compnents built in) and that often this can lead to low sound quality recording and playback. However, if you choose a good quality headset with a USB option (most Sennheiser headsets come with a USB adaptor) this will feed a good quality digital signal direct into your computer and result in ‘good’ to ‘great’ sound quality for a simple, easy to use, ‘plug in and record’ portable recording set up. To help you decide what is best for you and your recording needs and preferences, here are the…
Microphones that you would use for audio products, video shoots and online voice calls.
Pros
Cons
Pros
Large diaphragm ‘studio’ condenser mic (USB)
Low cost ‘studio’ condenser mics such as the Samson C-01, Blue Snowball and Rode Podcaster are consumer mics built to a price for the podcasting and home recording market (and so provide good quality audio but not really ‘studio’ quality – this involves more than just a mic.). These mics bring good quality ‘studio’ voice recording at an affordable price, but for ‘studio’ quality sound there are other factors to consider beyond than just plugging in and recording (which is all you need to do at base level).
Pros
Cons
By all means, use a USB condenser mic to give you that edge of crispness, warmth and greater accuracy in voice recording, but consider whether you really need that within the context of all the above – it is not essential to use a condenser mic to get a great sounding audio product. When recording professional audio I stayed well away from the philosophy of ‘it’s good enough for rock and roll’. However, when it comes to home recording for audio products, getting a ‘good enough’ sound with easy to use, convenient equipment makes life simpler and allows you to focus on content and delivery. Read Choosing The Right Microphone – Part One‘
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One thing that often concerns people when it comes to audio (and video) is equipment – e.g. which microphone is ‘best’ for recording audio products?There is much to say on this subject and it can get quite technical, but here is the supereasy answer.
There is no ‘best’ microphone, but there are recommendations, depending on your preference and budget.
The bottom line is it’s more important that you have a microphone that you are comfortable to use and that will get you good results, than being concerned about whether your audio is of top quality, simply because there are many factors to consider to get great studio quality recording.
Here’s the thing. Despite what you may have been told, most people really do not hear the finer points of your audio recording, because it’s generally information they want – solutions to a problem – not hi-fi audio (which can be difficult to achieve well at home).
No one will buy your product over someone elses because you use a ‘studio’ microphone and your competitors don’t.
Most people won’t hear the difference, and this is how I know.
Firstly, the hundreds of people I trained in audio recording over about 10 years (with many listening tests in studio conditions) showed that very few people (even audio students) can tell the difference between sound recordings you imagine would be very obvious to most.
Secondly, everyone is used to hearing a wide range of audio quality, ranging from over produced, full, rich sounding FM radio and TV commercial audio with booming voices… through to thin and scratchy sounding mobile phones and standard telephone landline audio – (teleseminars recordings make great high-selling products and are of low
audio quality).
Consumers are not focused on audio quality when they buy an information product (unless it sounds really bad of course!) – they are focused on the information (the one exception is hypnosis and meditation audio which is a whole specialist area by itself).
This is why most people will buy an audio product from you – because it provides a solution to their problem – not because it sounds great!
Thirdly, most people play audio back on crappy sound systems anyway!It always amused me that thousands of hours go into producing a great sounding music project, sometimes on millions of dollars of the absolute best audio equipment in the worlds top studios….only to be played back on a $10 easily scratched plastic disc… mostly on cheap and badly set up sound equuipment… usually by someone who just wants to turn the sound up loud… without noticing or caring about the finer points of audio production.
After 3 decades in professional audio, it has taken me many years to get over my conditioned focus on hi-fi audio for info products, and to know that there are two things people primarily want in any audio or video product
1) good quality information from a credible source
2) certainty demonstrated by the person delivering the information that they know what they are talking about
A studio microphone won’t do that for you!
So…what microphone do you need?
Click here for ‘Choosing The Right Microphone – Part Two‘
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I spent most of my years as a professional sound engineer working on studio music sessions, recording anything from heavy-metal through to Yugoslavian folk songs, and from light Opera through to acid techno dance music …sometimes in the same day!It was an interesting time with a great of variety of people and different styles of music.
I also enjoyed the thrill of working at many live events such as WOMAD and Glastonbury, and London’s South Bank and Docklands festivals. Live events are always full of surprises, with the potential for things to go horribly wrong, either minutes before a band went on stage…or in the middle of the show in front of 12,000 people!
Actually things very rarely went wrong, but that’s because at a live show you work really hard to make sure everything goes right…because there is no second chance!
And then there were the studio editing sessions…
Listening to the same piece of music…or speech….in great detail….sometimes over and over again….sometimes for hours and hours…..just to get the edit perfect.
Not the most glamorous part of audio production, but one that makes a huge contribution to a high quality end result.
I was the main editing engineer in a busy London studio for a few years, and I got to do pretty much all the editing work.
There was one editing session which was working with a recording of a corporate presentation that was several hours long. I think they recorded the whole day…and it was my job to edit it.
The guy who did the presentation didn’t do a very good job, and whatever it was he was speaking about was incredibly boring…well, to me, anyway. And the worst thing was that every three or four seconds he ‘ummed’ and ‘erred’….for hours and hours…all day long.
And guess what?
It was my job to edit the recording and remove all the ‘umms’ and ‘errs’ from this guy’s speech (zzzzzzzzz……..) to make him sound smooth and slick!
It took me something like three full days of concentrated editing to clean up this guy’s presentation and make it sound like a well rehearsed presidential address!
By the time I’d finished with him, he sounded absolutely fantastic…(even if I say so myself)…and absolutely nothing like the fumbling, mumbling recording I was presented with…
…and it was the single most mind numbing and boring job of my entire recording career!
But I learnt a great deal in that editing suite, and I want to share the key points with you in the following pages.
I wrote this book as a simple guide to editing audio, so that you could take voice recordings made on your computer or on a digital voice recorder and edit them to a good standard.
Editing audio is not difficult at all. In fact it is very similar to editing text in a ‘word’ document, just like you would in a letter.
The principles are exactly the same.
In audio editing, you are still working with words on your screen, except these words are in the form of sound waves instead of typed out groups of letters, phrases and sentences.
In simple terms, you ‘highlight’ the audio you need to edit and use ‘cut’, ‘copy’, ‘paste’ and ‘delete’, just like when you type something out and make mistakes or want to make changes.
I would guess you’re properly already quite familiar with working like that in some way.
The big difference in working with audio, especially with speech, is that you have to listen…carefully.
You have to listen to the words that are being said, to identify exactly which you want to keep, which you want to delete and sometimes which words, phrases or sections you may want to cut and paste into a different part of the recording.
You also have to make sure that the recording ‘flows’ naturally. It’s important to remember that we all listen to the human voice every single day, and have done since the day we were born. So we are very familiar with the subtleties of human vocal expression.
In other words, when we speak we communicate with far more than just the words we choose to use. A great deal of communication is in the vocal tones that we use, the way we actually use our voices to express a certain feeling.
When you are editing speech and you make changes to the way the sentences were originally spoken, it is important to check that the edited speech still sounds like it flows naturally.
Remember, you can always ‘undo’ your last edit if it doesn’t sound right by using the ‘Ctrl’ and ‘z’ keys together, or by selecting ‘undo….’ from the edit menu.
Editing audio is as actually made much easier just by seeing the sound waves on screen. You can see everything clearly, and with a bit of practice you will begin to link the words you hear to the shapes you see on your computer screen.
That in itself is a big step forward, and your audio editing speed will increase dramatically when you reach this point.
Apart from listening carefully, the other important point to keep in mind is the big picture – what will the end result sound like?
You may be taking several sections of audio from different recordings to edit into one final piece, a bit like a radio show, with a main presenter, sound bites, bits of music, interviews, some advertising etc. It’s important to know what you want the whole thing to sound like once you have finished.
You can do this in your head or on paper, but plan it out somehow. It will make your job much easier…
Taken from my ebook ‘Easy Audio Editing’ – ‘How To Edit, Clean Up, And Remove Noise From Your Audio’ – a series on audio recording, editing and product creation.
It’s been very interesting to get inside the minds of coaches through a simple survey I did recently – thank you very much if you took part.
If you think about it, everyone does a little coaching now and then – in your business, with your friends, with your family… – so what I’m talking about here, the ‘psychology’ of coaching, probably applies in some way to you too.
What’s interesting is that what I found out with this survey (and in my experience of coaching my own clients) is true for pretty much any other type of ‘solopreneur’ or business…so read on even if you don’t consider yourself a coach of any kind.
It seems many ‘coaches’ believe they don’t have the time or money to invest in simple yet very effective growth strategies for their coaching business.
Yet things like Facebook and YouTube marketing (which are FREE!) can be easily done in 30 minutes a day, a couple of time a week, with tools you already have – no financial investment needed.
Can you do this?
YES!
Do you have a really good reason not to?
Probably not!
Aren’t you curious to find out why this is such a problem? Why people don’t even take the FREE and easy option when it is right there under their nose!
Part of this is ‘what is the first step’…but that is not the biggest reason.
The other great insight that came from this survey was how many coaches are ‘not ready’ to do this (Facebook/YouTube video marketing or other simple strategies, like recording a short audio interview to create a product… even daily message posting on Facebook makes a difference)…. or ‘are planning this in a couple of years time’!
Wow!
These are people who want to make more money…but are not planning on taking these super easy and low cost (or no cost!) action steps for maybe two years!
I really don’t mean this with any judgement…and at the same time I couldn’t quite believe what I was reading!
We are talking about coaches here. People who coach OTHER PEOPLE about making empowering decisions and taking action – NOW!
Quite an eye opener.
But also totally understandable. I know we’re all human and operate in essentially the same way.
This is what I have learned in all my years of working with coaching clients, one on one or in groups.
It is NEVER really time, money or technology that stops people moving forwards with their business.
It is ourselves.
We know this.
But the irony is that ‘we’ still get in the way of our own greater success.
I do it too. How about you?
If this is you, and you really want to grow your business, get more clients and make more money then I seriously suggest you commit to three 90 minute coaching sessions WITH YOURSELF and ask yourself what is the real reason behind the excuses you give yourself and others that ‘hold you back’ from moving forwards NOW!
Provocative, I know.
But I wouldn’t be a great coach without it.
1. Julie Äsk- Vice President, Forrester Research Inc.Imad Mouline – CTOAPM Solutions, CompuwareAUDIO VIA PC SPEAKERS & PHONE# 866-900-5706 ID# 028663372
2. How To Maximize Mobile Web Site And Application ROIJulie Äsk, Vice President, Forrester ResearchDecember 15, 2010
3. People of all nationalities and incomes have sophisticated handsets
4. Key QuestionsWhat are the key trends in mobile today?What kinds of experiences do consumers adopt and use with frequency in the mobile environment?How should companies think about quantifying the ROI of their mobile initiatives?
5. Smartphone adoption is growing quickly“What kind of mobile phone do you own?”Base: 41,249 US adult mobile subscribersBase: 37,327 US adult mobile subscribersBase: 30,453 US adult mobile subscribers***Source: North American Technographics® Benchmark Surveys 2008-2010
6. Mobile phone Net use is growing, but frequency is really growing“How frequently do you access the Internet on your mobile phone?”In mid 2009 daily users become the majority of mobile Net users22%15%10% Base: 41,249 US adults with a mobile phone *Base: 37,327 US adults with a mobile phone**Base: 31,343 US adults with a mobile phoneSource: North American Technographics® Benchmark Surveys, 2008-2010
7. Smartphone owners are by far the most active users of mobile InternetBase: 31, 343 US adults with a mobile phoneSource: North American Technographics® Benchmark Surveys, Q2 2010
8. Adoption of smartphones is the primary driver of mobile Internet usageToo many sites without optimized contentFeature phones still represent majorityLack of consumer need or demand for Internet on the goCost of data servicesMobileCouponAdoption(Consumer)Consumer mobile Internet adoptionQuality of experience including site / application designSmartphone adoptionImproving network speeds and capacityCost of data services
9. Forrester uses a framework called the Convenience Quotient to evaluate mobile servicesA product or service is considered to be convenient if:Σ Benefits > Σ Inhibitors
10. Mobile services should offer three core benefitsConvenience QuotientImmediacySimplicityContext
11. Amazon.com is an example of a very convenient serviceImmediacySimplicityContextOffers automatic sign-in plus one-click buy on purchases.Offers daily deals – common in mobile to take advantage of immediacy benefit. Uses both barcode scanning and photos to create lists and offer competitive pricing.
12. Calculating the ROI of your mobile services may feel like peering into a bottomless canyon and thinking … how do I get there?
13. Calculating the returns on mobile is challenging — you need to be methodicalStep 1: Identify the benefits of your mobile servicesIncreased revenue through consumer purchasesLower costsIncreased satisfaction and loyaltyStep 2: Quantify the benefits using consumer data and modelingStep 3: Calculate the total cost of ownership (TCO)Vendor costsInternal supportCannibalization of existing channelsStep 4: Build a model to summarize the financials
14. Step 1: Identify the benefits of your mobile serviceStep 1: Identify the Benefits of Your Mobile Services
15. Mobile can support consumers throughout the buying cycle generating revenue …
16. … saving money …
17. … and offering convenient services
18. Step 2: Quantify the Benefits Using Consumer Data and Modeling
19. Calculate the value of each benefit — examplesSource: January 10, 2011, “The ROI Of Mobile” Forrester Report
20. Calculating consumer usage is part art and part scienceSource: January 10, 2011, “The ROI Of Mobile” Forrester Report
21. A number of factors will affect adoption and usage rates
22. Next, forecast usage — with mobile, there is not often absolute displacement at least initiallyConceptualNumber of times used annually
23. In this model, you’ll also need a device forecast70%ConceptualSmartphone aggressiveQMD expectedQMD alternative scenario2015Base: 41,249 US adult mobile phone subscribers *Base: 37,327 US adult mobile phone subscribers†Base: 4,045 US adult mobile phone subscribersSource: North American Technographics® Benchmark Survey, 2008*Source: North American Technographics® Benchmark Survey, 2009 (US, Canada)†Source: North American Technographics® Omnibus Mail Survey, Q4 2009 (US)
24. Step 3: Calculate the Total Cost of Ownership
25. Costs go beyond vendor licensing or agency feesTotal Cost of OwnershipConceptualAnnualized CostsPlatform LicenseInternalStaffMarketingProfessional ServicesTotal Cost of OwnershipAnalyticsMaintenanceEtc.
26. Step 4: Build a Model to Summarize the Benefits
27. Be methodical, but don’t kill yourself adding up the penniesDon’t let ROI alone drive your decision-makingDon’t introduce more complexity than you can accurately quantifyDon’t get carried away with the “theoretical” calculations
28. SummaryGrowth in smartphone adoption is the primary driver of increased mobile Internet usageMobile services must be “convenient” or consumers will not choose to use themMobile services are a strategic investment for many companies, but the benefits can increasingly be quantified and should be as companies look to increase budgets
29. Thank youJulie Äsk+1 [email protected]
30. How To Maximize Mobile Website And Application ROIImad Mouline – CTOAPM Solutions, Compuware
31. Smartphones Have Redefined Mobile End-Users’ Experience ExpectationsBy the end of 2011 Nielsen expects more smartphones in the U.S. than feature phonesAs of October 2010 29.7 percent of U.S. mobile subscribers own smartphonesMobile users expect rich, engaging mobile website and application end-user experiences
32. End-Users’ Mobile Experience Expectations Are Increasing
33. End-Users’ Mobile Experience Expectations Are Often Not MetResearch shows 60% of mobile Web users had a problem in the past year when accessing a Website on their phoneSocial media & customer ratings allow users to record their frustration in real-time, negatively impacting revenue and brand equity
34. Mobile Service Performance Impacts Business Results52% of consumers are unlikely to return to a website they had trouble accessing from their phone40% said they’d likely visit a competitor’s site insteadClear correlation between increase in mobile site load time & abandonmentAbandonment Rate Across 200+ Sites/177+ Million Page Views All Browsers vs. iPhone SafariSource: Gomez real user monitoring
35. More Mobile Traffic During Black Friday & Cyber MondayiOSDevices’ Page Views Across Multiple Major North American Retailers, Nov 15 – Dec 4, 2010
36. User Experiences On iPhone & Droid Suffered During Cyber MondayThe Compuware Gomez UX Index provides a gauge of user satisfaction based on the speed & availability of major retailers’ mobile sitesDuring Cyber Monday The UX index dropped an average of 3 pointsThehighest drop of 6 points in the UX index occurred during 4 – 6 PMResulting in a significant increase in the potential number of frustrated users
37. How To Deliver Quality Mobile Web And App ExperiencesIs it my data center?Is it an ISP or the Internet?Is it a 3rd partyprovider?Is it a browser or device?Systems management tools: “OK”…user is NOT happyThe Web Application Delivery ChainInconsistent geo performanceBad performance under loadBlocking content deliveryIncorrect geo-targeted contentPoorly performing JavaScriptInconsistent CSS renderingBrowser/device incompatibilityPage size too bigConflicting HTML tag supportToo many objectsContent not optimized for deviceLow cache hit rateNetwork peering problemsBandwidth throttlingInconsistent connectivityConfiguration errorsApplication design issuesCode defectsInsufficient infrastructureNetwork peering problemsOutagesNetwork resource shortage Faulty content transcoding SMS routing / latency issues Configuration issuesOversubscribed POPPoor routing optimizationLow cache hit rate
38. Know Your End-Users And Their ContextCan end-users complete key transactions in the mobile context?Under time pressureWhile on the moveOften one-handedWith intermittent network connections & GPS signalsWhat devices do they use?What networks are they on?What are their usage patterns?What is their location?What else are they doing?
39. Make Sure End-Users Can Access Your Mobile ContentEnd-user accesses a major airlines’ website using a Google search on iPhone 4The full website is displayedEnd-user enters company-name.com into iPhone 4 browser’s address fieldThe mobile optimized website is displayed
40. Validate Your Mobile Site Renders As Expected For All End-UsersiOS 4.1 – iPhone 3GSBlackBerry OS 5 – Storm 2Android 2.2 – Nexus One
41. Simplify – Think End-User GoalsFewer steps to complete an end-user goal equals better perceived performance from an end-users’ perspective
42. Know If Your Mobile Site’s Performance And Workflow Design Compares Favorably To The CompetitionYour competitors’ mobile site and app performance contributes to shaping your customers’ expectations
43. Immediacy – Make Sure Your Mobile Service Performs As Expected For All End-Users
44. Prepare For SuccessMobile site & app traffic exceeded expectations & overwhelmed mobile delivery infrastructure leading to slow load times & outages
45. Adopt A “One Web” Application Performance Management PhilosophyWhat constitutes mobile?Web & mobile sites & applications often share infrastructure & web servicesImportant to leverage established and common best practices, metrics and technologies for both mobile and web channelsGarner operational efficienciesIdentify mobile specific problems, web specific problems or both across the entire web application delivery chain – from device to datacenteriPad & SafariiPhone & SafariiPhone AppWindows 7 & Chrome
46. How To Deliver Quality Mobile Web And App ExperiencesKnow your end-users and their contextEnsure end-users can access and interact with your mobile content across all devicesSimplify – think end-user goalsImmediacy – make sure your mobile service meets end-users’ expectationsPrepare for successAdopt a “One Web” application performance management philosophy
47. QuestionsIncreased conversions 10% Gomez Customers Enjoy Measurable BenefitsReduced homepage load time from 11.3 seconds to 3.4 secondsImproved page load times 23%Saved 50%+ in staff and feesReduced seven-step transaction time by 50%Reduced downtime 45% Achieved under 3 second response time and 99%+ availabilityValidated decision to consolidate three data centersFor more information visit Gomez.comorcontact us at +1 781.778.2700
This is one of the most incredible time lapse films I have ever seen – truly beautiful.
The Mountain from TSO Photography on Vimeo.
I have NO IDEA how to make a video like this! SO don’t even ask…I simply had to share…
Play full screen.
Enjoy!
Lisa Page is a successful international coach, speaker and workshop facilitator who coaches women around the world on ‘Life, Love and Intimacy’ through her ‘Soul Satisfaction for Women’ programmes.
Three of years ago Lisa and I met at a coaching event I was producing in London, UK and we had our first conversation about recording audio. She wanted to learn how to record her voice for simple meditation audios for a small number of clients.
Armed with just a standard laptop, a pocket voice recorder and a headset, she started creating her first recordings and learned simple audio editing principles to create her first ‘ready to sell’ audio products.
Over the next few months she explored the possibilities and profitability of telephone coaching through Skype, recording coaching calls for her clients reference and to listen back and refine her coaching skills…
But she knew that was so much more was possible with audio, video and the internet. She wanted to reach more women, grow her business and make more money…
In mid 2009 Lisa got the confidence to start group telephone coaching, running international teleseminars for women using a professional all in one teleseminar system (the same one I use for my teleseminars – highly recommended).
These teleseminars, marketed by word of mouth, recommendation and through a basic blog, brought her wave after wave of new clients who loved her coaching sessions and wanted more!
This prompted Lisa to get more guidance on audio, video and internet business, and through another set of coaching sessions, she developed some audio products, a video for her Facebook page and a 3 part video series as a free gift for those who signed up for her email list and teleseminar series.
Lisa has been recording, editing and uploading all her own audio & video content (see below), but she is getting so busy with clients that she will be handing some of those tasks over to ‘AV-DFY‘ – our new ‘Audio & Video – Done For You‘ service.
Here is a list of some of Lisa’s achievements with audio & video:
Lisa has been working with ‘SuperEasyAV’ for the past three years, using a combination of 1-2-1 coaching sessions and ‘SuperEasyAV’ training to use <strong>audio & video</strong> more and more successfully and profitably, month by month, in her growing coaching business.
The coaching sessions with me were to get clear on what she wanted to create in her business and how we can make it happen, and as with most people, the focus was more on psychology than technology – the psychology of belief in discovering just how easy it is to use audio & video herself to grow her coaching business.
Our ‘Video Marketing – Done For You‘ service has just completed this video for Lisa’s upcoming ‘Life, Love and Intimacy’ teleseminar series.
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It can be really exciting to have a great idea about a new business, product or service you can provide to your clients or market, whatever niche you are in, especially if it’s something you think no one has done before and you have a feeling that it could be really successful.
You may have great enthusiasm for your new project and find yourself pouring all your time, energy, money and resources into something that seems like a surefire winner.
Hundreds of hours… thousands of dollars (millions – it has happened)… into something that you ‘just know’ is going to sell…
And you may be right!
You may well have hit upon a formula for a product or service in exactly the way to market wants and needs right now and it could lead to great rewards and opportunities, financial and otherwise.
However…you may be wrong!
There is one thing that most people, even experienced business folk, often overlook in their naiveté and enthusiasm about bringing a new product or service to market… and that is the simple principle of having a good solid plan based on market research.
Missing out this vital step could be a very costly mistake!
And one that can be easily avoided…
How can you confidently know what products and services to create?
How can you be sure that your time, money and energy will be invested wisely in something that your clients, commnity or the market in general will want to buy?
There is a super easy solution…
A wise & very wealthy man (Keith Cunningham – the ‘ Rich Dad’ in Robert Kiyosaki’s famous best seller) once told me his very simple 3 step business plan:
Incredibly simple. Incredibly effective.
I have not yet found a simpler business plan that is more guaranteed to bring you success at any level, in any market and in any economy.
So if you are someone who wants to expand your income opportunities but just doesn’t know where to start or what product or service to provide … there is an incredibly simple first step.
Ask!
Simply ask your current clients, your future prospects or those in your community what they most need right now to answer their most burning questions and solve their biggest problems.
How do you do this?
The simplest solution is a survey, which can be done online, via e-mail, embedded in a website or pre-technology style – with a pen and paper!
The bottom line is that before you invest any time, energy, money or resources of any kind in any business venture at any level, do your research so that you can confidently go forwards knowing exactly what the market wants and then create your products and service to meet those exact needs.
Once you have identified a problem, you can then move towards providing a solution, which may be something as simple as a guidebook, video tutorial or audio training programme… which leads to the next step in the process.
How do you create your first simple product?
What is the next step after market research?
What simple audio or video equipment do you need, and how do you use it?
Well, the answers to those questions are here at SuperEasyAV…and on a series of Free videos I have created to help get you started.
This is also where I apply the principle I have just relayed to you – a simple survey.
Help me to help you grow your business with your very own audio and video products by telling me exactly what you want and need right now to get you to where you want to be.
In return for your time in completing this short survey I’ll send you 6 FREE Training Videos to get you started with audio & video today (plus a surprise Super Bonus for those who are quick!).
Click on this link to complete your survey.
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