Maximum Audio Leverage
Have you ever thought about using your recorded audio content for more than the purpose you originally recorded it for?
Have you looked at the different ways to get way more leverage and value out of just a few audio clips?
Let’s look at a few examples…
You have recorded an interview to sell… an audio book or report to give away… hot audio tips for your niche market to send out as audio emails… a raving fan audio testimonial to add to your blog… an audio sales message for your website…
And you may be making great sales from that interview product… and conversions from your audio message….
But there is more! Much more…
If you’re like me, you’ll have a growing collection of your own recordings from various sources – of you and of other people – that you could repurpose or edit together into new content to sell, give away or use for marketing.
(On a quick tangent – do you keep your audio/video library organised with clear labelling and tags so you know where to find your content quickly and easily?)
An interview could have a quote to support the benefits of one of your specific products or services…
I have a number of people I’ve interviewed about using audio in their business and I’ve taken soundbites from them and used them as audio buttons on a sales or opt in page…
e.g. Rick Raddatz talking about the effectiveness of using audio online to increase sales or conversions…
‘Typically we see an average of 30% increase…which is huge…’
I also work with many coaches, so I interviewed Gerard O’Donovan of ‘Noble Manhattan Coaching’ (2nd biggest coach training co in UK) about coaching and audio…
‘There is nothing like the sound of human voice to bond your future clients to you…’
And my good friend Daniel Wagner a very succesful marketer from the UK talking about using website audio…
”…(audio) enhanced greatly the number of people staying on our website…we did about a third more sales…’
Beyond that, what if you were to take a few quotes like these… a few audio testimonials…and some audio of you talking about your new product…and edit them together into an ‘audiomercial’ (I just made that up – can you tell!)…much like a radio ad.
Or better still, add your audio clips to your voice and some music in a powerpoint sales presentation on your website…
Get Creative = $$$
